Wile E. Coyote and the Road Runner

“Wile E. Coyote (also known simply as ‘the Coyote’) and the Road Runner are a duo of cartoon characters from the Looney Tunes and Merrie Melodies series of cartoons. In each episode, the Coyote repeatedly attempts to catch and subsequently eat the Road Runner, a fast-running ground bird, but is never successful. Instead of his animal instincts, the Coyote uses absurdly complex contraptions (sometimes in the manner of Rube Goldberg) to try to catch his prey, which backfire comically, with the Coyote often getting injured in slapstick fashion. Many of the items for these contrivances are mail-ordered from a variety of companies that are all named Acme. One running gag involves the Coyote trying (in vain) to shield himself with a little parasol against a great falling boulder that is about to crush him. Another running gag involves the Coyote falling from a high cliff. After he goes over the edge, the rest of the scene, shot from a bird’s-eye view, shows him falling into a canyon so deep, that his figure is eventually lost to sight. This is followed, a second or two later, by the rising of a dust cloud from the canyon floor as the Coyote hits. The characters were created by animation director Chuck Jones and writer Michael Maltese in 1948 for Warner Bros., while the template for their adventures was the work of writer Michael Maltese. … Wile E. Coyote often obtains various complex and ludicrous devices from a mail-order company, the fictitious Acme Corporation, which he hopes will help him catch the Road Runner. The devices invariably fail in improbable and spectacular fashion. Whether this is a result of operator error or faulty merchandise is debatable. The coyote usually ends up burnt to a crisp, squashed flat, or at the bottom of a canyon (some shorts show him suffering a combination of these fates). Occasionally, Acme products do work quite well (e.g. the Dehydrated Boulders, Bat-Man Outfit, Rocket Sled, Jet Powered Roller Skates, or Earthquake Pills). In this case, their success often works against the coyote. For example, the Dehydrated Boulder, upon hydration, becomes so large that it crushes him. In another case the Coyote finds out that the Earthquake Pills bottle label’s fine print states that the pills aren’t effective on road runners, right after he swallows the whole bottle, thinking they’re ineffective. Other times he uses items that are implausible, such as a superhero outfit, thinking he could fly wearing it. (He cannot.)  …”
Wikipedia, W – Acme Corporation
The Mythical Endurance of Wile E. Coyote
YouTube: Looney Tunes | Have a Laugh: Wile E. Coyote & Road Runner