Avant Garde

Avant Garde was a magazine notable for graphic and logogram design by Herb Lubalin. The magazine had 14 issues and was published from January 1968 to July 1971. The magazine was based in New York City. The editor was Ralph Ginzburg. … From January, 1968, through July, 1971, Ginzburg published Avant Garde. While it could not be termed obscene, it was filled with creative imagery often caustically critical of American society and government, sexual themes, and (for the time) crude language. One cover featured a naked pregnant woman; another had a parody of Willard’s famous patriotic painting, ‘The Spirit of ’76’, with a woman and a black man. Avant Garde had a modest circulation but was extremely popular in certain circles, including New York’s advertising and editorial art directors. Herbert F. Lubalin (1918–1981), a post-modern design guru, was Ginzburg’s collaborator on his four best-known magazines, including Avant Garde, which gave birth to a well-known typeface of the same name. …”
Avant Garde: Volumes About Typeface Resources Index
Erotic Lithographs by John Lennon in Avant-Garde Magazine
AVANT GARDE – Magazine A complete Run of 14 Issues

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